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A domain name is the address of your website. It is also known as the Uniform Resource Locator (URL) of your website. The main purpose of a domain name is to enable a website to be found. It has to be unique. A quick search on the internet or on a domain name registrar will inform you on whether the name you are thinking of has been taken by someone else. The right domain name is very useful to attract the right customers to your website.

Here are some tips on how to choose a good domain name for your business.

Before we begin any project, it is wise to do some planning to avoid wasting our time and money in the long run. Planning to get a business website done is the same. Here are some issues to consider.

  1. Think of what you want your new website to achieve for your business. Is it just an information website to inform your customers of you contact details, opening hours for your store and information on the services or products you offer? Or do you want to make it into an e-Commerce site where you can sell your products online? You may want to include detailed descriptions of your products or services, showcase your work or include a page about your company history and mission statement.

Choosing to go with the cheaper option of finding a freelance web designer, such as from Ozlance is often an option small business owners are tempted to take. They are attractive if you only have a small budget for a new business website.

Although there are some good freelance web designers who are able to give a reasonable quote and get the job done well, there are many who fall short of your expectations. This leads to disappointment and frustration, not to mention many hours wasted and the lost of some hard-earned money.

Every small business should be looking into having their own business website to remain competitive in this internet era where more and more customers are looking for products and services online. Having a one page website is better than none at all. However, if you want to have a website with more than just the contact information for your business, where do you begin?

There are many free software for you to instantly start up your website. For instance, Google and MYOB have come together to create Getting Aussie Business Online to give 50,000 businesses a free website with your own free .com.au domain name. You will get the website for free for the first year and subsequently pay $5 per month. There are other websites that offer tools to enable you to design and host your website for free.