A domain name is the address of your website. It is also known as the Uniform Resource Locator (URL) of your website. The main purpose of a domain name is to enable a website to be found. It has to be unique. A quick search on the internet or on a domain name registrar will inform you on whether the name you are thinking of has been taken by someone else. The right domain name is very useful to attract the right customers to your website.

Here are some tips on how to choose a good domain name for your business.

  1. Choose a domain name that reflects your business or the product or services you are offering. A good domain name enables web users to locate your website easily. That is why some domain names are highly sought after because they include popular search words or generic words which help to draw traffic to the site. The more popular domain names are mostly taken and are worth a lot of money if it is available for sale.

  2. If you find that the ideal domain name that you are thinking of for your website is not attainable, try choosing a domain name that is unique, catchy or memorable. Chances of finding the domain name being available are higher. However, you may have to put more effort into making your website known via advertisement or ensuring that your website is optimized for search engines so that your website is easily found by people looking for your products or services.

  3. If you can, keep the domain name short because it is easier to remember and for your customers to type or pass it on to others.

  4. Avoid using hyphens or underscore because it just makes it harder for people to remember or type in order to get to your website.

  5. If you are a business in Australia, using a domain name ending with “.com.au” may help to attract customers who only want to deal with local businesses. However, if you plan to expand your business internationally, then a domain name ending with “.com” may be more favourable.

  6. It is worth to consider registering all the domain names that are related to your company name, brand or trademark, as well as all relevant domain suffixes such as “.com”, “.com.au”,”.net”, “.org”, etc.. You can point all these domain names to your main website so that you will not lose your potential customers to your competitors who may have similar domain names. Consider registering domain names that are similar in spelling or common wrongly-typed words in your domain name.

With the above tips in mind, the next step is to find a domain name registrar and register the domain name(s) for your business. Even if you are not ready to set up a website, registering the domain name is vital because your domain name is a valuable asset to your business.

PineMytle can help you with your domain name registration. Go to our Domain Management website to check if the domain name that you are looking for is still available and if so, you can conveniently register it there.